- Prod.
- Shashwat Maheshwari
- Role
- Editor & post-production lead
- Roll
- A
- Scene
- 01
- Take
- 01
Every second has to earn the next one.
I edit ads, motion graphics and animation, and I lead post-production from the first cut to final delivery. I taught myself to edit during the COVID lockdowns, and what interests me most is why an ad holds your attention, and where it loses it.
Selected work
Run the playhead across the timeline to preview a clip, then click it to open the full piece. Or use J and L to step through clips and K to open one, like in an editor.Swipe the timeline under the red playhead to preview a clip, and tap a clip to watch it in full.
V2 holds vertical cuts, V1 holds widescreen. Clip widths match real running time, and the waveform comes from each film's own audio.
More from the edit
Long-form pieces and short-form ads. Press play and the video loads from YouTube.
Long-form
Short-form
Posters and design
Not everything moves. Key art, posters and social designs.
Drag, swipe or use the arrow keys. Click the poster in front to see it full size.
Taught by the edits themselves
I started editing during the COVID lockdowns with no course and no plan, only a question: why do some videos hold you while others lose you in a second?
Chasing that question took me through the whole of post-production. I cut, then animated, then built motion graphics, then frame-by-frame stop-motion, and eventually I led a post-production team. All of it was self-taught, one project at a time.
Most of my work today is advertising. I like taking an ad apart to see how it communicates: where the hook sits, what each cut is doing, which frame carries the idea. Then I put one together so the idea lands faster and stays longer.
What I do
Tools
Experience
Got an idea that needs to land?
Ads, explainers, motion work, posters, or a post-production team that needs a lead. Tell me what you're making and I'll get back to you within 24 hours.